How Executive Education Help The Professional Services Sector

by ckasundra | Jun 15, 2017
How Executive Education Help The Professional Services Sector

In the year 2010, Mr. Ashish Bairagra, Director, PeriGrow, decided to enroll for Harvard Business School’s Executive Education program to get a deeper understanding of his capabilities as an entrepreneur within the service sector. He signed up with HBS Executive Education and went to the class with a huge amount of baggage. Being an accountant by profession working in a family owned firm, he wanted to take this 60 year old firm to another level. However, his baggage involved deeper questions such as:

  • In India, how does an individual executing a service line model respond to market shifts?
  • How do you scale up your firm and what are your key drivers of profitability?
  • Which are the latest innovative service lines?
  • What is the best service delivery strategy for my firm?
  • How to identify and retain talent?

Approximately 70% of the output of industrialized economies originates in the service sector. Yet most management theories find its origins in work developed by studying traditional manufacturers. Despite this, best practices for services are clearly established, and these have led to the development of cutting edge theories over the last three decades. Executive education courses such as the one I attended at Harvard Business School teach these theories through real world case examples at the heart of the program. With such courses, as a SME business owner within the service sector, you will be able to understand the economics of both customer and employee loyalty, and be familiar with best practices to achieve them in service settings, including professional services and the service arm of manufacturing firms.

Designed with a special focus on the unique challenges facing professional service firms, this intensive weeklong Executive Education program provides the tools you need to create effective go-to-market strategies, cultivate and retain top talent, strengthen client relationships, and enhance long-term performance. By doing so, you’ll be able to satisfy clients, motivate staff, and maintain a sound bottom line.

Here are some interesting answers from Ashish, who now runs PeriGrow, a professional services firm with over 100 employees, 500+ happy clients and a portfolio of INR 4186 Billion.

Who can avail the course with utmost benefit?
Business owners, individuals, and professional services firm looking to grow. The vast majority of service firms rely on their human assets for an important part of their differentiation, and those same human assets are often a major cost. Thus participants interested in organizational behaviour, human resource management, and the topic of leadership will find this program especially relevant.

How has the course helped you transform your professional services firm?
This course helped me generate the idea of forming and branding PeriGrow. Perennial Growth, inspired me to give birth to a firm which is dedicated to offer professional services by employing some of the best brains in the industry, who collaborate to provide-Strategy, Growth, Compliance and Assurance services to clients.

PeriGrow has a deep desire of engaging with like-minded organizations and individuals, to serve a number of different stakeholders who count on us to deliver quality and excellence in everything we do. We provide Strategy, Growth, Compliance and Assurance services to help organizations negotiate risks and perform in the dynamic and challenging environments in which they do business.

PeriGrow’s clients are HNI’s, Private and Listed SME’s and Large companies (most of which are family businesses) and Multinational companies in sectors such as Real Estate, Financial Services, Internet-led business, Entertainment, Education, Consumer Products and others.

What were your pain points before signing up for this course?

  • Global best practices for professional services firm
  • What value based services can I provide above and beyond accounting and taxation
  • Importance of branding, marketing, communications, outreach, lead generation
  • Ensuring high client satisfaction rate
  • Managing the firm’s human assets

Who were the faculty?
Tom DeLong (Faculty Chair), Rajiv Lal and Ashish Nanda.